Nick Maccarone - Personal Branding (www.nickmaccarone.com)

Nick Maccarone, an actor, writer, filmmaker, and educator, needed updates to his Squarespace site without a redesign. The Goal was to keep the site’s design and personality while adding new headshots and an acting reel, updating the résumé and bio, showcasing his feature film SONNY BOY, removing the newsletter signup, and ensuring smooth navigation and working links.

Challenges: Many sections changed at once, with several rounds of detailed feedback on the gallery, About page, Films page, and navigation order. SONNY BOY needed its own space apart from his short films, and small formatting details required careful tuning.

How we handled it: We worked within the existing design to keep everything consistent, updated the gallery, About page, and navigation as requested, and built a SONNY BOY section with the trailer on top and festival laurels below. The short films stayed under a renamed SHORT FILMS heading. We also explained how to turn off the YouTube captions on his TED Talk.